Every city has a pulse. A mood. A feel.

But what if that mood could be measured? What if we could, with a touch or a swipe, find the part of the city or the event that perfectly matched how we felt in any given moment?

And what if those touches and swipes could be used to make a mood map of a city, unlocking the “mood economy”?

This is exactly what former Essendon great Paul “Fish” Salmon and his team plan to do through the new app City Feels, a real-time sentiment data platform that will roll out for a worldwide exclusive in Adelaide for the Gather Round weekend.

“Using technology to harness the power of how we feel and how that relates to how the city responds to you is an exciting horizon that we're heading into as a society,” the 6’9” ruckman says.

“We want to create stronger connections and bonds, both between communities and between an individual and the city itself.”

Mr Salmon said City Feels would have benefits for Adelaide’s economy, with businesses able to harness increased economic participation by posting offers and opportunities on the app, but perhaps most importantly it would help people feel included in the everyday life of the city.

He said he felt that Adelaide was the logical capital to have the first access to City Feels.

“Adelaide has become such a progressive city, so it really was a perfect fit,” Mr Salmon said.

“You’re doing some really cool things as a state, and Adelaide is a city that's brave and backs up its rhetoric around innovation.

“We want to build a global network of cities using City Feels, so Adelaide will be at the forefront from this day forward.”

To use a football analogy, Mr Salmon said launching the app was a bit like watching a fresh player line up for their first big match.

“Like any rookie coming into the game, there's a lot to learn,” he said.

“But I'd like to think City Feels is like that number one draft pick for Adelaide in the technology space.

“There are all the upsides around what it is today, but we can't wait to see what it's like in five years’ time.”

Mr Salmon pointed out that, unlike some social media apps, City Feels doesn’t collect personal data.

“We don't ask for any personal information from anybody,” he said.

“How you feel is much more important than who you are.”

City Feels uses a number of features to connect the user with the city, enabling users to share how they’re feeling about their city experiences, get live updates on events, connect with venues and locations that match their desired vibe, receive exclusive offers and discover spaces and areas that match their ‘feels’ through a real-time “mood map” of the city.

There is a “Lit” feature which will highlight pop-up events, giving you the inside scoop on spontaneous fun activities, while “The Beat” makes sure you’ll know exactly who’s playing where, whether that’s your favourite band or your favourite team.

“More connected communities, more connected cities – that’s the vision,” Mr Salmon said.

“If you’re at a game over Gather Round and wanting to know what to do pre or post-match then City Feels is a good place to start. Maybe it’s time to date your city.”

To start using City Feels simply scan QR code with your smart phone or press on screen, or go to app.cityfeels.com/home