South Australia has been named as one of the top 10 Most Welcoming Regions on Earth in Booking.com's annual Traveller Review Awards destination list for 2025.
The listing is based on more than 360 million verified customer reviews on leading travel website Booking.com, and honours travel partners who consistently deliver outstanding hospitality and service.
The accolade will position South Australia as a must-visit destination, promoting the state as a leader in outstanding hospitality among regions such as Osijek-Baranja, Croatia; Misiones, Argentina; and Bretagne, France.
Another major win for South Australia in the Traveller Review Awards is Eyre Peninsula’s Port Lincoln being named as one of the 10 Most Welcoming Cities in Australia.
Port Lincoln is a tourism gem, attracting visitors from far and wide for its stunning landscapes, mouth-watering seafood, and unique wildlife experiences – all delivered with outstanding service and hospitality.
Todd Lacey, Booking.com Regional Manager, Oceania said: "We’re thrilled to see South Australia recognised on the global stage this year and are looking forward to continuing to support our local partners as they welcome visitors to the state’s world-class events, wine regions, and scenic landscapes."
Part of Booking.com’s 13th annual Traveller Review Awards, the ‘Most Welcoming Place on Earth’ recognises the world’s diverse charm and hospitality and aims to inspire unforgettable adventures for the year ahead.
The accolade adds to a suite of international listings promoting South Australia, including:
- Murray River named in National Geographic’s 25 best places in the world to travel in 2025
- Adelaide tops The Times (UK) best places for affordable winter sun
- Architectural Digest lists Adelaide as one of the 20 Most Beautiful Cities in the World
- Adelaide named Australia’s coolest city by The Wall Street Journal
- Kangaroo Island ranked as #2 in Lonely Planet’s 2024 Top Regions Hotlist.
The international recognition comes as South Australia’s events calendar continues to deliver global recognition and a boost to the state’s visitor economy.
Preparations are underway for LIV Golf Adelaide in its new summer timeslot of 14-16 February. The third edition of the golfing tournament is set to be bigger and better, with a new Family Fairway offering a variety of fun activities for all.
Other major international events and festivals drawing crowds to the State in 2025 include the Adelaide Fringe, WOMADelaide, AFL Gather Round, and the historic British & Irish Lions match at Adelaide Oval.
