Words Grow Minds, a community-based campaign that gives parents and caregivers clear, consistent messages about supporting development in the first three years of life, has received a multi-million dollar funding boost.
A total of $5.2 million will be injected into the program so that families across South Australia will continue to benefit from evidence-based resources that support early childhood development
The Royal Commission into Early Childhood Education and Care, led by the Hon Julia Gillard AC, recommended the expansion of the Words Grow Minds initiative, as families play a critical role in shaping their child’s brain.
With 90 per cent of brain development occurring before the age of five, everyday interactions lay the foundations for lifelong learning.
Since the inception of Words Grow Minds in 2023, thousands of families have received resource packs, with 21,000 packs distributed each year. These easy-to-use resources help to build stronger connections, boost children’s learning and set them up for success.
Backed by the latest research, the campaign has lifted awareness, built professional capability and provided families with practical tools and advice to help babies and children thrive.
The $5.2 million five-year agreement will take the campaign even further with Raising Literacy Australia to expand its reach to rural, remote and vulnerable communities, measure impact to ensure the campaign is making a real difference, and partner with Aboriginal and multicultural peak organisations so that every family sees themselves in the work.
Raising Literacy Australia CEO Kate Ellis said she was thrilled that Words Grow Minds would continue to grow and thrive through the significant investment.
"Since its launch in 2023, tens of thousands of South Australian families have received resource packs filled with books and practical tools to support talking, playing, reading and singing every day," Ms Ellis said.
"Over 40 different organisations, including libraries, health services, playgroups and outreach services throughout in the community, have distributed packs this year alone, across over 350 individual sites in South Australia.
"This new funding will allow us to reach even more families, including those in rural, remote and vulnerable communities. By working closely with the Office for Early Childhood Development, we can ensure every parent and caregiver feels confident and supported in giving their child the best possible start in life."
