South Australia’s leading source of trusted parenting advice has revealed a new-look brand and website, making it easier for parents to find the information they need for their children to thrive.
Parenting SA, whose website clocked more than 90,000 views last year, is home to free resources and support for every stage of parenting – helping parents to be their best.
The refreshed website includes the full suite of the much-loved Parent Easy Guides, with popular topics including learning to use the toilet, tantrums, first foods for babies and developmental delay. There are also specific guides for Aboriginal and multicultural families.
Almost 60,000 hard copy guides were distributed to various services, schools, kindergartens and community organisations in 2025.
The new website is easier to use and includes a services directory, making it simpler for par
ents to find free, local support.
It also features information about upcoming parenting workshops, plus useful videos and webinars.
Parenting SA provides information about raising children from birth to 18 years. Its resources are informed by evidence, best practice, parents and communities.
Parenting SA Manager Sophie Allouache said the organisation had been providing quality parenting advice to South Australians for almost three decades and had "undergone a refresh to make it easy as possible for parents to get the information they need".
"The new brand features soft curves and inviting colours that symbolise connection, warmth and inclusion," Ms Allouache said.
"It’s designed to make Parenting SA feel approachable and supportive, resonating with the parents and communities we serve.
"I encourage all parents to visit the new-look website to learn more about how you can be supported in your parenting journey."
To explore the site visit www.parenting.sa.gov.au
